Wild Bird Marketing

Wild Bird Expo 2013

It seems like ages ago that I was again in Mexico. Missouri for the 2013 Wild Bird Expo. Mel and the entire Goldcrest crew outdid themselves yet again for a great time. I had a few favorite new items. First, though, here are the winners of the various contests – voted on by store owners like you:

Bird-Seed-Brittle2-493x201Best New Product: Wild Flour Bakery‘s Bird Seed Brittle (also gets very high marks from me – yum!) – call them directly for wholesale pricing and to order

Runner up: Sapphire Labs – 4 oz. Hummingbird Feeder Fresh

Best Booth: Couronne Company

Runner Up: Heartwood

Share Night Retailer Awards: Retail stores were asked to bring along samples of their promotions:

Best Advertisement: Wild Bird Habitat, Lincoln, NE

Best Direct Mail: Birds Eye View, Seneca, SC

Best Display: Tucson Audubon Society, Tucson, AZ

Best Specials or Promotions: Fairway Seed, Armour, SD

Congratulations to all the winners!

A few of My Product Picks

CouronneCouronne Company – Jim and I first found this company at their showroom in Atlanta. They were not carrying things specifically for the wild bird market at that time, but we loved their glassware and are excited to see the addition of hummingbird feeders and other items. The feeders are in the realm of those from Parasol, and I, for one, am happy to see some lovely competition. These items are also stocked by Goldcrest, and will be up on their website soon.

HeartwoodHeartwood – these folks have long been good friends with great product. They use good quality materials and always think outside the box in terms of design. Please call them directly for wholesale information.

Sapphire Labs – Sapphire Labs first came out with Feeder Fresh a few years ago. Their new product, Hummingbird Feeder Fresh Nectar Defender, will, I think, be even better. An all-natural product that protects the freshness of hummingbird nectar and stops spoilage, it is bird-safe, and works using a micronutrient naturally consumed by hummingbirds in their diet of nectar and insects. Feeder Fresh ND will protect your nectar for weeks, and hummingbirds will enjoy fresh nectar every time they visit your feeder. Simply add a small amount to your current nectar. One bottle lasts an entire season. Contains no artificial preservatives or dyes. Once you try Feeder Fresh ND, you will never want to feed hummingbirds without it.

Aspects_HummBlossomAspects HummBlossom(tm) Feeder – This item stood out as an adorable take on an old idea. I have to apologize to those in the Western part of the United States – I know that you have a preference for larger hummingbird feeders (and rightly so – just know that us Easterners are jealous!). This little feeder holds just 4 ounces of nectar, but it is well designed and, well, really cute!

Holiday tip: Pair the HummBlossom(tm) with a bottle of the new Nectar Defender in a lovely cello bag with a red ribbon. A ready gift for every bird lover on the list!

Window Alert – Two new products include a UV liquid and a spray that is invisible on the window to us humans, buts is visible to birds and eleiminates the bird’s window reflection. Both are available through Goldcrest, along with other WindowAlert products.

Pauls Metal Petals – These are wonderful “spoon art” dragonflies as garden whimsy. Artfully called “Drunken Dragonflies”, Pual Boyum does beautiful work. They are available as a single or double. Please contact him directly for wholesale pricing and information. (Goldcrest may stock these in the future)

If you are opening a new store, or just need some ideas for your existing store, give me a call. We can put together an opening inventory for your store tailored to your specific needs.



Holy bat detector! Ecologists develop first Europe-wide bat ID tool

This is a grey long-eared bat. Credit: Hugh Clark / Bat Conservation Trust

Just as differences in song can be used to distinguish one bird species from another, the pips and squeaks bats use to find prey can be used to identify different species of bat. Now, for the first time, ecologists have developed a Europe-wide tool capable of identifying bats from their echolocation calls.

The new free online tool – iBatsID – will be a major boost to conserving bats, whose numbers have declined significantly across Europe over the past 50 years. Details are published today in the British Ecological Society‘s Journal of Applied Ecology.

Working with an international team of ecologists, lead author and PhD student Charlotte Walters from the Zoological Society of London (ZSL) selected 1,350 calls of 34 different European bat species from EchoBank, a global echolocation library of more than 200,000 bat calls.

The calls were then analysed to find out which characteristics were most useful in distinguishing different bat species. According to Walters: “Lots of different measurements can be taken from an echolocation call, such as its maximum and minimum frequency, how quickly the frequency changes during the call, and how long the call lasts, but we didn’t know which of these measurements are most useful for telling different species’ calls apart.”

The 12 most useful call parameters were then used to train artificial neural networks to produce the new identification tool, iBatsID, which can identify 34 different bat species across the whole of Europe. Most species can be identified correctly more than 80% of the time, although accuracy varies because some species are much harder to identify than others. Continue reading →

New Species Discovered by Cornell Grads, Named for Cornell Lab Director

The Sira Barbet, a new species described in the July 2012 issue of The Auk.
Photograph by Michael Harvey

via Cornell Lab of Ornithology

On a remarkable expedition in 2008, a team of young explorers including three Cornell graduates discovered an undescribed bird in Peru. Now named Sira Barbet, the new species graces the cover of The Auk (July 2012), and receives its formal scientific description inside. Its scientific name, Capito fitzpatricki, honors the contributions of John Fitzpatrick, director of the Cornell Lab, who did pioneering work in Peru (including discovering seven new species of his own) and also helped mentor the Cornell graduates on the expedition.

Those Cornell graduates are Mike Harvey, Glenn Seeholzer, and Ben Winger; their coauthors on the Auk article include Peruvian colleague Daniel Cáceres and U.S. colleague Jason Weckstein. “Fitz’s contributions to Neotropical ornithology, and his enthusiasm for exploration, stoked our dream for the expedition,” said Winger. “He has inspired generations of young ornithologists in scientific discovery and conservation, and we are honored to name this species for him.” Continue reading →

This Giant Bird Dives 150 Feet Underwater for Food

In what seems like a highly inefficient food procurement process, the majestic cormorant, a variety of seabird, dives to the sea floor in search of food.

Scientists with the Wildlife Conservation Society and the National Research Council of Argentina attached a camera to the back of a cormorant to track its dietary regimen. And they followed it for or nearly two minutes before it finds something suitable — 150 feet below the surface of the ocean. The birds typically eat fish and other marine life, and this cormorant is thought to have grabbed a snake-like swimmer. Continue reading →

Feeling the Loss of a Good Friend

My good friend and a life long birder, Candace Stuart, died on Saturday in a terrible traffic accident in Denver, Colorado. Candace was the owner of the Wild Bird Center Store in Denver and was a wonderful person, sharing her vast knowledge of birding and feeding wild birds with everyone.

The world needs more people who are steadfast champions for nature in the way that Candace was. We can’t afford to lose even one person with as much integrity, understanding and compassion such as she possessed.

The accident was caused by a “cops and robbers” car chase. I realize that everything was done “by the books”, as they say, in terms of “chase protocol”. Still, it doesn’t really make it right. We have lost someone far more precious and wonderful as a result.

A favorite organization of Candace’s was the Wild BIRD Information and Rehabilitation of Denver. They are an organization that will certainly feel the loss of their dear friend in many ways. Please feel free to visit their website to see the good things they do. Candace would be excited if you had an interest in them because they do so many good things.


As birds migrate, oil spill effects may travel

Migratory shorebirds affected by 2010 BP oil spill could hurt ecosystems in Canada Prairies, Great Plains, Great Lakes & Arctic

TULANE (US) — The full impact of the 2010 Deepwater Horizon oil spill may still reveal itself as bird migration spreads the disaster far from the Gulf Coast.

The largest-ever accidental release of oil into marine waters could impact earth’s ecosystems for years to come—and not just along the 650 miles of the northern Gulf of Mexico coastline directly affected by the spill.

“More than one million migratory shorebirds representing 28 species were potentially exposed to Deepwater Horizon oil during their 2010-2011 nonbreeding season,” says Caz Taylor, assistant professor and a population ecologist at Tulane University.

“Although only 8.6 percent of the shorebirds trapped from fall 2010 to spring 2011 showed visible signs of oiling, nonlethal effects and degradation of habitat can affect populations in ways that carry over into subsequent seasons.” Continue reading →

Especially for New Store Owners!

Follow Me on Pinterest

Copyright © %YEAR%. All Rights Reserved.